Digital magazines are the latest trend in the publishing industry. But is it better than a traditional, hard-copy magazine? Here’s what you need to know about digital magazines.
Hard copy magazines are often limited by space and timeliness
The biggest challenge for traditional magazines is space. Hard copy magazines are limited by the number of pages they have, and that number is dependent on the amount of advertising revenue they can generate. This means that some issues will be full of ads and other issues may not have as many ads or any at all.
The second problem with hard copy magazines is time—there’s a time lag between when an article should appear in print and when it actually does show up in your mailbox or on your doorstep, which can sometimes be several weeks later. This can cause confusion if you think something happened recently when it actually took place much earlier than expected due to this delay in publication.
Finally, geographic limitations are an issue as well: some publications don’t provide worldwide coverage; others might only include information relevant to a certain geographical area (i.e., only covering the United States).
An electronic magazine has no geographical boundaries
An electronic magazine has no geographical boundaries. That’s right! You can get the latest issue of your favorite magazine sent straight to your phone, tablet or computer no matter where you are. No more waiting until they arrive in the mail. Plus, e-magazines are easy to share with friends and family so they don’t have to wait for their issues either!
Digital magazines are easily updated
You can update digital magazines as often as you like. They are easy to maintain and manage, which makes them great for businesses that need to keep up with changing trends or want to keep their customers up-to-date on new products or services.
Digital magazines often have more features than the hard-copy version
Some of the most popular digital magazines have interactive features, like embedded videos and audio clips.
For example, if you’re reading an article about the latest new vehicle from Toyota in a physical magazine, you can’t watch a video clip of how it drives or listen to what it sounds like on the road. With a digital version of this same article, however, there might be embedded videos that show off these features—and more! Digital magazines often come with supplemental material such as interviews and behind-the-scenes looks into how things work at different companies or organizations.
Advertisers can offer bonuses with digital magazines
Digital publishers have access to data points like what content readers are reading and where in the magazine they are clicking on. This allows them to create customized offers for every reader. For example, if someone is reading about shoes on a website, an ad with shoe sale information could pop up at just the right moment during their visit.
Digital publishers also know when people subscribe or sign up for newsletters because they have access to email addresses—which means they’re able to communicate directly with their audiences instead of hoping that they will stumble upon your ads while browsing through magazines.